Men vs Women
Entrepreneurs must understand that men and women are different and they behave differently in different situations. Let me try to explain you with an example.
Retail is the dominion of women, they shop to purchase both essential and discretionary goods, to relax, and to socialize. So it’s not surprising that women account for over 80 percent of consumer spending, or about $5 trillion dollars annually, according to the U.S. Census Bureau. Men, in contrast, are reluctant store shoppers and much more focused, shopping only if they intend to buy a specific item and wanting to get in and out quickly. A number of research studies show that much of this admittedly stereotypical behavior carries over to online shopping.
The early days of online shopping were actually quite male-oriented as the selection of products was limited to computers, software, music, and consumer electronics. As tools for product and price comparison (the ability to do this without having to visit physical stores is particularly attractive to men) became available, males became even more enthusiastic about e-commerce.
Men tend to stick to their mission when shopping online, while women expand the undertaking by wandering among products and categories.
Empethica, a customer experience consultancy
Empathica’s survey found that when browsing using social media, just finding information is a primary goal for 36 percent of men, but only 28 percent of women. Both genders have increased their use of social media for comparison-shopping purposes —37 percent of males and 36 percent of females. According to performance marketing firm Performics, 62 percent of males and 50 percent of females compare products using social media channels.
Males predominantly look for information while females seek out sales and coupons.
Shishir Gupta, CEO of landtrust.in
See the following images now:
Pic above: How women get ready for work vs how men get ready for work
Pic above: How women and men see themselves in the mirror
Pic above: How women and men feel about dresses
Pic above: Desktop of Men vs Women
Pic above: After a breakup
Pic above: Going to hairdresser
Pic above: Nipping to the loo
Pic above: How women and men see colors
Pic above: In the mirror
Pic above: On the social network
Pic above: Picking the shampoo
Pic above: Sharing the bed
Pic above: Women passing by
Females are more likely to recommend a brand, product or service to their friends and family through a social network, with 35 percent doing so, compared with 28 percent of males.
Shishir Gupta, CEO of Landtrust.in
Post questions in the comments if you have any. I will try to answer all of them.