5 Strategies To Win New Customers

A rock-solid company always requires a rock-solid customer acquisition strategy.

But with that said, to decide which channel to choose in order to attract customers, is probably one of the most difficult tasks for a start-up.

Justin Mares made a very good point in his book (co-authored with Gabriel Weinberg), Traction, in which he says, “Phase 1 [of gaining traction] is very product-focused and involves pursuing initial traction while also building your initial product. This often means getting traction in ways that don’t scale.”

So here are 10 tips to boost your customer acquisition channels:

  1. Increase engagement by opening unopened Emails

After about 48-72 hours after sending an email to your subscribers, go into your email marketing software and uncover all of the subscribers that received the email but didn’t open it. Resend your email with a completely new email subject to just these people – this gives you a prospect at boosting the number of opens of your campaign without appearing as if you’re spamming subscribers’ inboxes

  1. Industry Feature and location pages.

Organic traffic that generally reaches  your website with high commercial intent, i.e., the visitor is industriously looking to buy, is possibly the most profitable traffic you can develop. That said, it’s often in much lesser numbers than that coming from more edifying queries (e.g., “how to do…”).

Outside of apprehending people scouring specifically for your brand name, there are a few types of queries that will often work well to target, while not being too competitive to rank for.

  • Content that directly pertains to the industry you’re targeting.
  • Testimonials/case studies from consumers in the industry you’re targeting.
  • Imagery that prospects from the industry you’re targeting can relate to.
  • Use the keyword in the URL of         the page as well as the title tag.
  1. Acquire a website and migrate its content 

First of all, we said ‘migrate’ and not plagiarised.  They both are very different things and we are going to teach you how to do it, the migration that Is.

Plagiarism, on the other hand, is unethical and we condemn anybody involved in that.

So in order to migrate content, here us how you go about it:

  • Scope out websites that rank for a large number of long-tail keywords pertinent to your buyer persona.
  • From the list of websites, drill down on ones that could be probable acquisition targets.
  • Address the owners of the websites to discern if they’re eager in selling and get valuations.
  • Come to an agreement with one of them and attain their web property(s).
  • Migrate over all of the content from their website into your existing domain and set up canonical tags to point to your version of the content.
  • Once all the content is migrated, set up 301 redirects to push the rest of the website’s content and backlinks to you.
  • You’ll now absorb all of the acquired domain’s traffic while getting an additional SEO boost across your existing content for the large influx of backlinks you’ve just added.

Sounds quite amazing, right?

Because we’ll it is! 

The key, however, is picking the correct website. Because if you jinx that up, the entire effort goes null and void.

  1. In order to boost readership, recycle your content.

Within a lot of websites that publish content regularly on their blog, there are often a ton of posts that are now buried deep in their website’s architecture. This is primarily due to time-based blog feeds – which basically means, the older a blog post is, the lower down in the blog feed it will be, until it goes even further down into the various archived pages of the blog.

So the idea is to dig out those ruins of archives and republish your article.

This helps in two ways-

  1. You get to take a breath in between your content generation spree because we all know to churn out a new article on a daily basis can be exhausting.
  2. When you change the date of your blogpost to the current date, it pushes it on page one. This gives your page a significant PageRank boost.

Now that’s a win-win situation right!

5. Set up for an Affiliate program

There are two ways to look at an affiliate. The first would be your conventional affiliate program where you give  somebody, maybe a blogger, a unique referral link and then every time a person signs up to your commodity from it, you pay them.

The other way could be ridden more by business development partnerships. Let’s say you incorporate your product with another company’s product. Then, every time somebody signs up to your product as a direct result of the integration, you could give a payout to your integration partner.

The right path to take will primarily rely on your commodity set-up and pricing model.