Alpha Coach raises $1.25M from Jani Ventures INC, others

alpha coach funding

Alpha Coach, a fitness startup, announced that it has raised $1.25 million from Jani Ventures and a slew of investors, including UK-based Dimitri Goulandris, and friends and family.

Alpha Coach is a personal training platform that provides customized fitness programs to its customers. 

The startup plans to use the freshly raised funds to strengthen its team and launch and scale up its fitness-tech platform to offer a refreshing, engaging, and results-focused fitness experience for Indians. 

In a statement, the company claims to be valued at $5 million at present.

Alpha Coach states it is specifically designed for busy individuals who want to be more active but are not able to find the right guidance, structure, and systems. With the program, users will gain access to customized diets and meal plans, tailor-made exercise routines, and 24-hour access to their coaches. Coupled with technology, personalization, and dedication, every Alpha Coach user will definitely observe a meaningful and long-lasting physique transformation, the startup claims.

The company was founded by Ketan Mavinkurve, a fitness enthusiast, who struggled to find a program for himself to stay fit with his busy schedule. While he undertook several programs, they failed to consider his personal fitness levels, body structure, food choices, work routine, and habits.

He began researching the lifestyles of hundreds of celebrities, professional models, and athletes to examine why and how they got the perfect body. He also studied their habits and routines to understand how they lived a healthy, sustainable lifestyle. This led him to undergo a life-changing transformation that transcended the physical into various other areas as well.

Following his own transformation, and aspiring to be able to impact the lives of many others, he proceeded to create Alpha Coach, a completely tailored one-to-one online training platform. Ketan partnered with Vishnu Venugopal, an engineer, and a fitness mentor with more than 10 years of experience in this field, and kicked off Alpha Coach in June 2020.

Alpha Coach seems to have established itself as a strong player offering unique and customized fitness solutions. I’m sure the company will continue to prosper in its journey ahead. My best wishes to the team of Alpha Coach.

Shishir Gupta, Founder and CEO, StartupLanes

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