Alpha Paw raises $8 million to carve out a position in the pet health industry

Alpha Paw is the latest company to attract investment interest in the pet industry. After bootstrapping for three years, the Austin-based startup secured $8 million in Series A investment headed by Nordic Eye.

Ramon van Meer, the firm’s CEO, acquired the company in 2018 and now works with his 11-year-old son Victor. Alpha Paw was a tiny firm that made pet ramps for dogs that had difficulties leaping up and down from sofas at the time. It was reintroduced in the pet wellness category in 2019.

Van Meer told TechCrunch, “We have a goal of helping pets live healthier and longer lives.” “We wanted to produce wellness items that were comparable to our human lifestyles and that helped us stay healthy,” says the company.

People have spent more time with their dogs in recent years, owing in part to the worldwide pandemic, and a trend has arisen of pet owners transferring their notions of health and wellbeing to their pets. The worldwide pet supplement industry was worth approximately $600 million in 2019 and is expected to reach $820 million by 2027. According to the American Pet Products Association, Americans spent almost $100 billion on their pets last year.

Alpha Paw sells food and vitamins for dogs and cats that are tailored to the breed of the animal. A subscription box service with meals and nutritional supplemental toppings to add in for diseases like allergens will be available shortly.

According to van Meer, the firm made $20 million in sales last year and expects to make $35 million this year. It’s also about returning the favour: Because his son, Victor, is a great believer in giving back, Alpha Paw gives meals to shelter dogs all around the country for every product purchased. It has provided over 500,000 meals to far.

The increased funds will be used to further client acquisition, product development, and general expansion, including worldwide expansion. It will also aid in the development of the company’s social media network of pet parents. Users have created breed-specific communities in which they may communicate with one another and ask each other and vets questions.

Alpha Paw has raised its bar in the petcare industry and attracting investment interest. It is solving the problems in the petcare industry.All my best wishes to them.

Shishir Gupta, Founder and CEO, StartupLanes

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