Ananya Pandey is appointed as the brand ambassador for Plum BodyLovin’

BodyLovin, a Plum bath and body brand owned by Pureplay Skin Sciences, has named Bollywood actor Ananya Panday as their brand ambassador. According to the company, the actor will promote the brand’s body mists, perfumes, and deodorants in ads across multiple media platforms.

According to the company, there is an immediate, almost seamless link between Ananya Panday’s personality and the brand’s DNA of being lively, light-hearted, quirky, and charming, making the relationship a perfect fit. The online beauty firm raised $35 million in finance led by A91 Partners in March of this year. Pureplay Skin Sciences has received around $50 million in institutional investors so far.

Shankar Prasad, the company’s CEO and founder stated, “We’re thrilled to be connected with one of India’s most talented actresses and young icons today. Her upbeat personality and dynamism complement the brand well, and this collaboration is a step toward becoming India’s favoured option for delicious and luxury fragrances. We are happy to have her on board and can’t wait to see the cooperation come to fruition as soon as possible!”

Actress Ananya Panday said, “With their super-fun yet distinctive body mists and perfumes, colourful patterns, and of course the funny names like Hawaiian Rumba & Orchid-You-Not etc., they have a refreshing approach on fragrances. I didn’t have to think twice about this association with Plum BodyLovin’ because I’ve always appreciated funky scents and all things enjoyable.”

She further said, “Given my love for animals, I especially appreciated the brand’s commitment to being completely vegan and cruelty-free. I can’t wait for women all around the world to fall in love with these amazing scents. My current favourite has to be Vanilla Vibes since I enjoy smelling like a sweet cupcake.”

Plum Goodness is by all accounts an inspiring startup with spurring development on manufacturing platform. Congratulations on your startup. May this new business bring you huge success and fulfillment.

Shishir Gupta, Founder and CEO, StartupLanes

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