Aquatein raises seed round from Eaglewings Ventures
Athlex Beverages Pvt Ltd, which owns protein water brand Aquatein, announced that it has raised an undisclosed seed round from Eaglewings Ventures.
The Mumbai-based startup plans to use the freshly raised funds to extend into the retail space across several channels and increase its online presence with loyalty and training programs to improve the experience of its high number of repeat customers.
Speaking about the funding, Ananth Prabhala, Founder and CEO, Aquatein said, “Being a fitness enthusiast myself, I understand the importance of protein in one’s daily diet. It is very much the need of the hour. With this round of funding, we plan to retail and reach pan-India.”
“Consumer behavior is exponentially trending towards leading a healthier lifestyle and making conscious choices. Aquatein wants to make choosing health easier and be a part of everyone’s daily routine,” added Mitisha Mehta, Co-founder, and CMO, Aquatein.
Established by Ananth Prabhala and Mitisha Mehta, Aquatein has sold more than 100,000 units to date through online and offline channels.
Commenting on the investment, Atul Javeri, CEO of the Mumbai-based EVAN said, “It is no longer a secret that a high majority of the Indian population is protein deficient. Add to it the misbelief that protein plays a major role only for athletes, weightlifters, and sportsmen. The team at Aquatein has done a fantastic job by launching this unique international standard product, which offers optimal nutrition for everyone, unlike other protein options.”
“We’ve seen protein consumption evolve from powders to bars and chocolates. Aquatein is a unique on-the-go product, which suffices your daily protein needs in a most convenient and measured manner, and thus, stands out from the other products. The philosophy of EVAN is to ‘prospect, build, invest’, and the same has worked out well for us and Aquatein as we move towards building our portfolio of ‘India’s First’ with our first D2C investment in the fortified beverage space,” added Poojit Jain, Angel Investor, EVAN.
Aquatein seems to have an amazing growth trajectory and has come a long way since its launch. I’m sure the company will reach new heights of success in the time to come. My best wishes to the team of Aquatein.Shishir Gupta, Founder and CEO, StartupLanes
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