BaaS was supplied in three different ways: A closer examination of a constantly changing market

Some BaaS providers have collaborated with banks to provide API access to their services, while others sell software and operate a marketplace to connect community banks and fintechs. At least one company has purchased a bank to develop its own banking API that consumers may use.

Knowing how each of these rivals is positioned to interact with consumers and bank partners is critical whether you’re seeking to launch a new fintech app or add banking, debit cards, or other financial services to your existing firm.

The simplest — and most common — BaaS offering is one that brings together everything a company might need to roll out financial services and made it available via API. Companies providing these types of services include SynapseUnit and Bond, among others.

Typically, these BaaS providers make their money by charging a platform fee to customers and/or share in revenues from interchange or other fees generated by the customer’s end product or service.

For fintech companies just getting started or vertical SaaS players looking to launch financial services without building out a whole new fintech team, hooking into their API or set of APIs can be a low-cost way to build, test and deploy with little hassle.

What the board needed — and members should have insisted much earlier that this expertise needed to be added — was people capable of looking under the hood and scrutinizing every aspect of a system, that, if real, would make every other diagnostic testing system out there look like child’s play.

While advisory boards absolutely need these big names to inform strategic decisions, they also need members who can get into the weeds, help answer relevant, detailed medical questions and identify unmet medical needs of different patient populations. A highly functioning, diverse board needs to be in place to advise companies early on.

BaaS is one of the provider of services that a finance industry needs and also a good experience that customers need and can upfront to them. All my best wishes to them for their next step and many more to come.

Shishir Gupta, Founder and CEO, StartupLanes

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