Bengaluru-based startup ‘Denta Mitra, is bringing dental service to your doorsteps

When a patient came to visit him from a village 70 km away, fearing his dental stains to be oral cancer, Dr. Pranjan Mitra, who has more than nine years of experience in dentistry, realized the need for better access to oral care and awareness in rural and semi-urban areas.

With the pandemic-induced lockdown resulting in the shutdown of dental clinics, the situation aggravated. Dr. Pranjan decided to do something about it and along with his childhood friend Satyajeet Pradhan, launched Denta Mitra in July 2020 to offer teledentistry services, which uses artificial intelligence to identify oral problems during video consultations.

Bengaluru-based Denta Mitra is a digital dentist app that offers oral healthcare anytime and anywhere. “The dental app brings dentistry to the fingertips and also to the doorstep through a clinic on suitcase trolley,” says Satyajeet.

Satyajeet explains that the Denta Mitra app, available in both Android and iOS, has been created with an artificial intelligence scanner to diagnose teeth problems via image processing.

“The user can book a dentist through a free call directly from the app, or get in touch through WhatsApp. The app also allows users to connect with a dentist 24×7 via video calls. The backend algorithm based on the best dental practices helps users check their oral health and sweet score. The inbuilt Google Map helps users find nearby Dental clinics or hospitals in case of emergency,” he says.

Besides, Denta Mitra also provides lifestyle and wellness services including dental spa, smile makeover, aromatherapy, whitening services, sleeping, or sedation dentistry among others.

Apart from this, the app enables users to stream music or shows from Netflix during their dental treatment to ensure entertainment and stress relief.

Satyajeet sats that the startup earns revenue through video or home consultation fees, services fees, subscription services, partnerships with dental labs, and partnerships with organizations for oral care. It also offers patient management tools to hospitals and clinics.

“Our average monthly revenue is around Rs 1.5 lakh, and we have clocked in Rs 2 lakh in the last two months. We are targeting to generate 3x-5x the next financial year with the expansion of our services to other cities and more partnerships.” Satyajeet claims.

The startup claims to have completed over 2000 video consultations to date, and more than 300 home visits. Denta Mitra presently has five in-house doctors and seven consultant doctors.

The founders have till now invested Rs 25 lakhs in the bootstrapped startup for product development, customized medical, clinical, and service equipment, marketing, technology, sales, and operations. The startup is now planning to raise its first round of funding to further expand its business and is already in talks with angel investors.

Talking about future plans, Satyajeet says, “As per our two-year roadmap, we plan to expand our services to 12 cities in the country, majorly Tier I and II. “We have plans to launch Oral care on wheels for corporates, apartment societies, and tourism dentistry. We shall also further evolve the product and AI functionality in the app.”