AI-driven matrimonial app, Betterhalf.ai announced on Wednesday that it has raised $3 million in a pre-Series A round.
The round saw participation from venture capital firms, including S2 Capital and Quiet Capital, and marquee angel investors like Kunal Shah and Samvit Ramadurgam.
The Y Combinator Winter 21 batch startup plans to utilize the freshly raised funds to increase its app engagement, develop monetization features, and product discovery across organic channels, it said in a statement.
Betterhalf.ai had earlier raised a $2.3 million seed round from Y Combinator, Tribe Capital, Nurture Ventures, and Saurabh Garg (Founder/CBO, NoBroker) and Shailesh Rao (Ex-MD of Google India, former Partner, TPG Capital).
Commenting on the development, Pawan Gupta, Co-founder, Betterhalf.ai, said, “The closing of this round post the Y Combinator Demo Day is a marker of the investors’ confidence on the readiness of 100 million urban Indians for a new age matrimony app and allows us to take the company from $1 million run-rate to $5 million run-rate for our next Series A round.”
Established in 2016 by Rahul Namdev and Pawan Gupta, the AI platform applies predictive analysis to assist professionals to find a match via compatibility scores based on relationship dimensions and their interactions on the product.
David Greenbaum, Partner at Quiet Capital, said, “Betterhalf.ai combines a modern user interface, personalized recommendations, and puts the future bride and groom in the driver’s seat. We think that the AI-based matrimony startup has taken the best of western dating apps, customized those learnings to the Indian matrimony market, and created a product, which is going to reinvent the matrimony experience for young Indian single.”
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