StartupLanes

I build products that turn complexity into opportunity.

Today, I’m building Attire.ai, which digitizes the physical retail experience by transforming fitting rooms into predictive data hubs. We bridge the gap between offline intent and digital intelligence, helping retailers improve conversion, increase AOV, and reduce dead stock through automated, culturally localized styling. For shoppers, Attire.ai provides a seamless, body-positive fit check and personal styling assistant that helps them make more confident purchase decisions and maximize their existing wardrobes.

Over the past 19+ years, I have built products across the full company lifecycle, from leading 0 to 1 journeys at startups to designing products and systems built for scale at public companies. My experience spans Product Strategy, Technical Architecture, and P&L ownership across India, Africa, Southeast Asia, Europe, and the US.

I specialize in defining the product, business, and technical logic required to operate in complex environments, navigate regulatory constraints, manage technical debt, and scale sustainably.