StartupLanes

I'm Shreyasta Samal, and I believe the most meaningful innovations emerge where science, tradition, and purpose intersect.
As the Founder of Ayuriya Rituals, I am building a brand that reimagines ancient wellness traditions for the modern world. My vision is to create products and experiences that honor timeless rituals while embracing innovation, sustainability, and conscious living. For me, entrepreneurship is about creating lasting impact—not only through business but by inspiring a healthier and more mindful way of life. My background as a research engineer has shaped the way I approach every challenge with curiosity, analytical thinking, and a commitment to solving real-world problems. I enjoy transforming ideas into practical solutions and believe that research and technology have the power to create meaningful change when guided by empathy and purpose. Having had the opportunity to speak on United Nations platforms, I have engaged in global conversations on innovation, sustainability, youth leadership, and the future of inclusive development. I'm driven by a simple philosophy: to build with purpose, lead with integrity, and innovate with impact.