StartupLanes

I am an entrepreneur with 25+ years of experience across event management, branding, and business development, with additional exposure to international trade through export operations. Over the years, I have built a deep understanding of how talent is discovered, positioned, and monetized in the entertainment and business ecosystem.
This journey led me to identify a critical gap—while talent is abundant, there is no structured infrastructure to help artists grow sustainably. To solve this, I founded Khwahish, with a vision to organize and empower the rapidly growing artist economy.
Khwahish is a full-stack platform integrating artist booking, ticketing, and a creator-first social ecosystem—enabling artists to manage their careers, monetize their talent, and build independent brands. It brings discovery, engagement, and financial transactions into one unified system.
I strongly believe the future of the entertainment industry is platform-driven. Currently, I am focused on scaling Khwahish through strategic partnerships, artist onboarding, and multi-city expansion, with a long-term vision of building a category-defining company.