StartupLanes

Sandesh Gupta is an entrepreneur, consumer psychologist, and researcher. He previously co-founded four startups and served as a CXO, bringing over six years of entrepreneurial experience in addition to six years in his family business. Coming from an influential and impactful business background, his family, friends, and relatives are actively engaged in diverse sectors including FMCG, pharmaceuticals, food & beverage, manufacturing, and commodities market. With expertise in sales and consumer behavior, Sandesh has a strong interest in consumer goods and commodities sector, leveraging his understanding of consumer psychology to drive product adoption and build scalable, sustainable, profitable business models. He is currently pursuing an MBA at the Indian Institute of Management (IIM) Mumbai and holds a Bachelor of Arts (Honours) degree from Ramjas College, University of Delhi. Beyond business, Sandesh is passionate about traveling and connecting with people. He has visited over 200 locations for both business and personal pursuits, engaging with more than 50,000 consumers and business leaders along the way.