StartupLanes

I am the founder and creator of SAVAA, driven by a passion for building products that blend creativity, logic and user centric design. I come from a problem solving background and spend most of my time studying consumer behaviour, branding and product development. I built SAVAA after seeing how a 10000 crore Indian perfume industry growing 15 to 20 percent yearly had still not evolved and how confusing layering and longevity had become. I created a clear, scientific and affordable system for India to lead this mostly foreign dependent market. I manage everything from formulation and design to supply chain, marketing and ads, and believe in building with purpose and creating brands that make India proud globally