StartupLanes

Shreyans Mehta is a seasoned ad tech and martech operator with over 12 years of experience across attribution, analytics, and growth platforms. He has worked closely with digital-first businesses to solve complex measurement and growth challenges, bringing a strong understanding of how marketing, product, and data intersect to drive real business outcomes.

Across his career, Shreyans has managed a $35Mn+ accounts portfolio and led teams of 12+ across SMB and Enterprise segments. He has built and scaled customer success and growth functions, and driven strong retention and expansion outcomes. His experience spans the APAC region, giving him deep exposure to diverse markets, data environments, and go-to-market dynamics.

Today, Shreyans is focused on building solutions in the attribution and analytics space, with a founder mindset shaped by years of hands-on execution and close customer proximity. He believes sustainable growth is driven by clear measurement, customer trust, and products that solve real problems at scale. On Startup Lanes, he is keen to connect with founders, operators, and investors who are building durable, customer-first technology businesses.