StartupLanes

Sahdev Vyas is the Founder of Exotica Lingerie (Hiral Enterprise), a growing Indian intimatewear brand built with a strong focus on execution, capital discipline, and sustainable growth. Bootstrapped from the ground up, he has scaled the business across offline retail, marketplaces, and D2C, building real traction through operational strength rather than marketing hype. Sahdev’s approach to entrepreneurship is rooted in strong fundamentals—product quality, supply chain control, repeat-driven demand, and disciplined capital use. With a clear focus on fast-moving categories like panties and lingerie sets, he is building Exotica as a scalable, affordable-premium brand for India’s next decade of consumption. His philosophy is simple: build foundations first, scale responsibly, and create long-term value for customers, partners, and the ecosystem. He believes disciplined growth, ethical business, and consistency create enduring brands that survive cycles and build trust across markets. Now.