StartupLanes

Film Director, Writer, and Photographer

I began as a photographer, capturing fleeting moments across cities and cultures. My work found its way into international publications like Asian Geographic, Ink - We Are Travel Media, and National Geographic, and was showcased in exhibitions across India and beyond. It was through these encounters with life, people, and places that my love for storytelling deepened.

This love eventually led me into the world of filmmaking. I founded Sharpcom Media in 2018, an advertising and film production company.. As a film director director, I have had the privilege of conceptualising and directing the acclaimed brand film for Gujarat Tourism, ‘Kutch Mein, Haan Bhai Sach Mein’. Along the way, I have directed films for some of India’s leading brands, including Ambuja Cement, Mankind Pharma, HDFC Life, Apollo Hospitals, Blue Star, Airtel, and others, crafting campaigns that connect deeply with audiences. My first short film as a writer and director, ‘Zara Si Dhoop’, starring Sheeba Chaddha and Plabita Borthakur resonated widely, crossing a million views within just the first 15 days of release.