StartupLanes

"I am Vikram Mehra, Founder and CEO of Tanrika Dynamic Pvt Ltd, a DPIIT-recognized and iStart Rajasthan-approved startup based in Jodhpur. I am deeply passionate about building a forward-thinking brand that bridges the gap between India's rich ethnic wear heritage and the future of retail technology.

At Tanrika Dynamic, we are building a tech-enabled, zero-plastic D2C ethnic wear brand. Recognizing the high return rates and sizing friction in online apparel shopping, we are pioneering an immersive customer experience by integrating AI and Web-AR for advanced Virtual Try-on capabilities. My personal expertise and hands-on interest in 3D modeling and texture design allow me to work closely with my tech team to ensure our digital garments look incredibly realistic, boosting buyer confidence.

Beyond cutting-edge technology, sustainability is our core pillar. We are strictly committed to a zero-plastic approach across our packaging and supply chain. We have already validated our market demand and gathered strong consumer insights through our operational pilot brand on Amazon.