StartupLanes

Jebin G. Kalliath is a marketing and business professional with over two decades of experience across consulting, large organisations, startups, and consumer brands. His career blends strong corporate training with hands-on entrepreneurial work, giving him a clear balance between strategy and execution.
He started his career with global firms such as Arthur Andersen and HP BPO, where he developed a solid foundation in process discipline, analytics, compliance, and large-scale operations. This early exposure shaped his structured thinking and problem-solving approach.
Over time, Jebin moved into marketing, brand building, and go-to-market strategy, with a strong focus on consumer and D2C businesses. His work covers positioning, pricing, distribution, communication, and product strategy, always guided by a practical understanding of Indian consumers and market realities. He is known for connecting design, business logic, and consumer insight to build brands that can scale.
Alongside his industry work, he serves as an adjunct faculty in Marketing, teaching undergraduate students at leading colleges in Bangalore, using real-world examples to link theory with practice.