StartupLanes

I am an entrepreneur and creative strategist driven by the belief that progress lives at the intersection of business, design, and social purpose. My work is grounded in an empathy-first mindset that prioritizes real human needs over scale or aesthetics. I believe sustainable ventures are built by deeply understanding people and designing solutions that respect their realities. My approach translates people insights into actionable strategy through observation and reframing challenges. I treat empathy as a strategic asset guiding product design, branding, and technology decisions to ensure relevance and resilience. My experience spans social ventures, fintech, and product strategy, allowing me to operate across mission-driven and commercial environments. In social impact work, I have contributed to initiatives focused on access and equity, strengthening my ability to design frugal, scalable systems with ethical accountability. In fintech contexts, I have worked on trust-driven ideas, using creativity to simplify complexity and align business incentives with user outcomes.