StartupLanes

Murugesan Dhanapal is a founder with over 25 years of hands-on experience supporting SMEs across India, the Middle East, and emerging global markets. His work has been driven by a clear mission: enabling small and medium enterprises to grow, gain visibility, build trust, and compete globally. Beginning in the early 2000s, he worked closely with thousands of SME owners across manufacturing, trading, distribution, and retail, spending significant time understanding their operations and challenges. This deep, on-ground exposure helped him identify key SME pain points such as limited digital presence, poor discoverability, inconsistent lead generation, unreliable partnerships, and barriers to cross-border expansion. Over the next two decades, Murugesan built and implemented digital solutions, online catalogs, marketing automation systems, and B2B growth strategies across India and the GCC. He has personally led website development, branding, SEO and SEM campaigns, cross-border sourcing, and lead-generation initiatives, consistently translating technology into simple, practical tools that SMEs can adopt with confidence.