Chirrup, a Bengaluru-based video-integrated social gaming platform, has acquired a pre-seed round of $300,000 from First Cheque, Titan Capital, iSeed, and 3.0 Fund.
The startup said it plans to use the funding to further strengthen the product and offer a world-class user experience. Founded in 2020 by IIT Delhi batchmates Vipul Garg, Sourav Lashkari, and Mehul Mittal, Chirrup allows friends and families to engage in a relaxed manner over multiplayer games and video calls. It intends to virtually recreate the experience of offline banter.
Mehul Mittal, Co-founder, Chirrup said, “Offline interactions center around activities (board games, movies, cat videos) which fuel conversations and engagement. We want to recreate this living room experience and enable people to hang out in a laid-back manner. We are fortunate to have support from the best seed-stage investors in India right from the start.”
According to the startup, most social platforms are overly passive and can make you feel fatigued and worn out after hours of mindless scrolling. Chirrup aims to make a more wholesome, active social network — where the user feels enliven and positive about spending their time online.
Bipin Shah, Partner, Titan Capital added, “Fantastic founders of Chirrup are making it possible for friends and family to chat over video calls alongside playing multiplayer games like Ludo, Uno, and Rummy. The gaming sector in India is booming and the pandemic has further fast-tracked the adoption of video, and we are really lucky to partner with the team and co-build with them.”
Chirrup presently provides nine multiplayer games, ranging from local favorites like Ludo, Chess, and Rummy to global hits like Draw-It, War Vessels, and Crazy 8. All the games have an in-built video call feature. Users can also auto-capture their joyful moments like capturing a friend’s Ludo token to rewatch later or share with other friends.
The startup intends to add 10 more games over the next six months. Family members who are not living together and long-distance couples have been the initial adopters of the product, Chirrup said. It says the users spend about six hours a week on average on the app.