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Clarity Communication – Sowmya Iyer

Clarity Communication is a startup founded by Ms. Sowmya Iyer, Gold member of StartupLanes. She is also the Chapter Director of Central Delhi.

Clarity Communication is a new age PR & communication advisory firm with vision to provide impeccable quality PR service to diversified clients. Today, Clarity PR thrives on repeat business and clients are the best advertisement. Clarity PR brings with it a long decade of PR experience that provides to it’s clients transparency, feasibility, and proactive approach.

It is founded by Ms. Sowmya Iyer who has 20-years of amazing experience in the public relations domain managing diverse clients across industries such as real estate, lifestyle, finance, HR & education, agrochemicals & others.

The company offers services like brand building, authentic story-telling campaigns, media relations, digital PR, social media management, media monitoring, traditional PR, creation of social media post and in-house PR training to middle management of other businesses.

The company was established with an objective to deliver pertinent media coverage which supports the business objectives of the clients. Clarity PR Endeavour is to build the brand, customize the messages for each stakeholder & analyze the feedback to remodel the communication process for each client.

Clarity PR has been able to make a positive mark amongst the clients due to professional, ready-to-go &comm itment to time approach. Clarity PR good old business model has been successfully ran on cheaper, faster and better algorithm and it has worked thus far. Clarity has been working with clients who have provided us with positive feedback in the quality of our service & quick turnaround. How many PR firms can boast of having this record in just about 3 years?? Amidst some real stiff competition, we have been able to stick around and prove our mettle which by itself is a huge accomplishment.

Clarity PR works as an extended team of the client & decides right time and most efficient vehicle toreac h out to the target audience. Clarity PR help the client in aligning tools with the organization’s marketing objectives and calendar to bring the necessary visibility of the organization. These tools and strategies differ not only with the stakeholder but changes according to the socio-political, economic, cultural, and geographic environment in which our clients function or plan to expand into. Whether it is about increasing the business footprints, new product launch, establishing the organization as a niche player or creating the leadership among the target audience, Clarity PR mix and match the media and non-media oriented efforts of public relations to achieve desired and sustainable results.

Since 2016, Clarity has been responsible for the promotion of multiple events for brands like Mozilla Firefox. Additionally, it has successfully conducted Udaan Utsav – an event to sensitize the youth about India’s contemporary issues in Feb 2019, Pinkathon Delhi – a marathon running event to encourage women’s health and fitness in 2018 and 2019, India Rating Press conference 2019, Discovering Ability Arts Awards 2019, Naaz Joshi Miss World Diversity 2019, Miss Trans Queen India 2019, and Priyanka Dewan 2019.

Over a period of 3 years, the company has gained astounding exposure and recognition among the chief executives of large-scale businesses. Excellent service by Clarity has resulted in getting repeat business from their clientele in an environment that thrives on stiff competition. It specializes in analyzing and interpreting existing content, identifying deep-engaging content factors, and then producing condensed content for the targeted audience.

Clarity PR services include the following –

Media Relations – Clarity PR core strength is Media Relations thus introducing the media to the brand.

Clarity Team focuses on building relationships with the media thus understanding the journalist & the stories that they regularly create.

Digital PR – There is a thin line between ‘traditional’ and ‘digital’ PR & today newspapers are focusing more on digital content. Clarity PR brings understanding to the clients on the importance of Digital PR & the policy of each publication towards Digital.

Media Monitoring – Communication in today times has become fast-paced. Clarity PR understands it &monitors the news on a regular basis. The news is monitored proactively by the team through social media platforms like what’s app.

Traditional PR – Traditional PR is still relevant in today’s highly digitized world. Clarity PR understands the importance of traditional PR which is diverse & vast. Clarity PR understand the value of traditional PR & something that will always be worth it.

Social Media – Clarity PR has recently opened its door to Social Media thus building engagement & community. This has in turn increased the users & created consumer base.

Creation of post – Clarity PR creative team is their biggest forte creating posts for Facebook, Instagram, LinkedIn etc. The team creates interesting & engaging post adding humour, emojis, GIFs etc Clarity PR believes in providing training to the fresher’s to middle management thus making them understand about PR, foundation of PR with special attention to researching about the media.

The company has completed more than 150 projects which include 100+ unique clients and 600+ press releases. It is presently employing 10+ creative individuals who are passionate about content development and digital marketing. Clarity PR has served clients such as People Strong, Wheebox, Talwalkars, BPE, Placio, HR Fund, Aamoksh, Frontline Strategy, Digitalabs, National Thalesssemia Welfare society, Vyome Therapeutics, Mapprr, WishaDish, Xenocov, Perspectico, India Skills Report, East Craft Designs, Radhanath Swami, The Womb Stories, Pustak Kosh, Sudha Milk, Board Infinity, Do Your Thng, VGrowp Technologies, Mymobiforce etc.

Clarity aspires to be the best among the niche players through its media as well as non-media-oriented efforts of public relations.

Sowmya Iyer
Founder & CEO
Clarity Communication

Ms. Sowmya Iyer is the founder and CEO of Clarity Communication, a New Age PR & communication advisory firm aiming to provide customized PR services & help clients in establishing content in the form of multiple industries. With more than 20 years of PR experience, Ms. Sowmya has contributed lucratively to her wide range of clientele in an environment that thrives on stiff competition. Her relentless pursuit of excellence in producing work has successfully resulted in maintaining long term relationships with the clients.

Ms. Sowmya earned a master’s degree in Political Science (Hons) from Miranda House, Delhi University in 1994. For the next two years, she worked for Child Relief & You, an independent charity dedicated to the cause of deprived Indian children. Her experience in dealing with corporate houses, embassies & individual thought of pursuing PR as a career.  

Her first stint in a PR firm started with C-Cube, a technology services company as a PR professional in 2000. It was her first PR experience where she learned the crucial basics and understood about media relations. She represented the company in multiple press conferences at an early stage and handled big clients like Epson, Air Sahara, Luminous Group and Bea Systems.

After working for 2 years, she joined Pulse Communication as a Sr. Consultant where she got exposure on building content and essential skillsets required for client servicing, strategizing and media relations. She contributed by handling big brands like NIS Sparta, a Reliance ADA company, ICRA, National Abilympic Association of India (NAAI), etc. As an account manager, Lexicon PR nurtured her managerial skills and developed leadership qualities required to lead teams in the domain.

Ms. Sowmya climbed the corporate ladder as a Dy. Manager with Sahara Group in 2005 in Lucknow. She worked on corporate communications and practiced maintaining corporate identity and brand image within both internal and external audiences. Further, she was responsible in creating & designing newsletters, creating new content etc. to contribute to the Sahara City Homes project. Ms. Sowmya took over the responsibilities of General Manager in Concept PR, a firm with expertise in IPOs, strategizing quantifiable image enhancement by influencing the perception of an audience.

After such a remarkable career growth, she joined GolinOpinion, an innovative PR services firm as a Group Head in 2010. By 2011, she realized the complete personality of a confident PR professional with adequate experience, exposure, and learnings. Her ability to see the distinct future in the PR industry led her to start working as an Independent PR professional.

In 2016, Ms. Sowmya has launched her firm named Clarity Communication, PR company which has already completed more than 150 projects which include 100+ unique clients and 600+ press releases and employs 10+ creative individuals who are passionate about content development and digital marketing.  Having such an outstanding experience in the PR industry, Ms. Sowmya is now guiding other startups to succeed through the panel of Startup Nexus, a US Embassy’s initiative in India.

PRODUCT & SERVICES

Media Relations– Clarity PR core strength is Media Relations thus introducing the media to the brand. Clarity Team focuses on building relationships with the media thus understanding the journalist & the stories that they regularly create.

Digital PR – There is a thin line between ‘traditional’ and ‘digital’ PR & today newspapers are focusing more on digital content. Clarity PR brings understanding to the clients on the importance of Digital PR & the policy of each publication towards Digital.

Social Media Engagement– Clarity PR has recently opened its door to Social Media thus building engagement & community. This has in turn increased the users & created consumer base.

Media Monitoring- Communication in today times has become fast-paced. Clarity PR understands it & monitors the news on a regular basis. The news is monitored proactively by the team through social media platforms like what’s app.

Traditional PR- Traditional PR is still relevant in today’s highly digitized world. Clarity PR understands the importance of traditional PR which is diverse & vast. Clarity PR understand the value of traditional PR & something that will always be worth it.

Creation Of Social Media Post- Clarity PR creative team is their biggest forte creating posts for Facebook, Instagram, LinkedIn etc. The team creates interesting & engaging post adding humour, emojis, GIFs etc


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