Copenhagen-based Medusa scores €7.98 million to build a fresh open-source ecommerce platform

Ecommerce startup Medusa has just scored about €7.98 million in Seed funding. The Copenhagen-founded team are taking a fresh approach to ecommerce platforms, with a developer-first open-source approach. 

Ecommerce has been a rapidly growing vertical across Europe in the past few years. Fuelled by an accelerated digital transformation across industries, almost all commerce now has taken to online approaches. However, despite the tidal wave of change on the front end of these webshops, the majority of ecommerce sites are sitting on legacy platforms, resistant to change. Even Shopify, seen as one of the biggest innovators in the space, is already 15 years old. Now there’s a new face in town – Medusa. 

Founded in 2021, Medusa is aiming to become the reading ecommerce platform for javascript developers. The Danish startup has just scored about €7.98 million in Seed funding. The round was led by LocalGlobe and Dawn Capital, with the participation of prominent tech leaders such as Anthony Casalena (Squarespace CEO & founder), Nicolas Dessaigne (Algolia founder), and Scott Williamson (Ex-CPO Gitlab).

Medusa’s platform solves the pains of merchants wanting to create unique customer experiences and optimize operations, thanks to its developer-first approach. It provides similar core functionality as Shopify out-of-the-box, while its open abstraction-based architecture makes customizations and maintenance much easier to handle for developers as businesses’ needs evolve. The platform gives merchants control of their stack by easily connecting to APIs of payment providers, logistics tools, CMSs, and other systems while enabling a native omnichannel setup through its headless architecture.

It gives users the best of both worlds – the functionality they need but also the personalisation they crave to make webshops more tailored to each individual business and target audience. The underlying premise that is driving Medusa’s success is the focus on building a solution for developers, viewing them as the key to unlocking merchant success. 

The young startup is already proving popular and making strides with its product. It’s created impressive growth in the developer community, reportedly the most starred Javascript ecommerce platform on GitHub in only eight months, surpassing established solutions such as WooCommerce and Magento.

Already the developer-centric ecommerce tool is being implemented at webshops making big annual returns, and with the total addressable market expected to grow to over €30 billion by 2025, there’s massive scope for this Copenhagen-based team. 

Medusa, in less than a year of existence, has been able to develop a community of over 2000 developers and has begun over 10k projects. This new funding will be put towards strengthening the core product and further enhancing the development experience. . In addition, Medusa has started offering premium support for agencies and in-house developer teams building on the platform. The company also has big ambitions to go global, with the US seen as a target market to take on. 

Dream big, stay positive, work hard and enjoy the journey. Congratulations to the entire team at Medusa on your funding. I wish you success in your endeavours.

Shishir Gupta, Founder and CEO, StartupLanes

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