Low-code interactive customer engagement platform CustomerGlu announced that it has raised $320,000 in pre-seed funding led by Better Capital.
Angel investors like Ramakant Sharma (Founder of Livspace), Sprouts Investments, Amit Singhal (Former SVP of Google Search) from SmartStart, and Aakash Kumar (SVP Growth at Hotstar) also participated in the round.
At present, the US and Bengaluru-based startup is being accelerated by Techstars Bangalore 2021 cohort. With the freshly infused capital, CustomerGlu plans to drive the envelope further by rolling out a low-code builder and marketplace of templates and a community of GluExperts through its platform, democratizing the customer retention and engagement knowledge in the industry.
The startup stated it is planning to grow its product marketing and sales team to increase customer acquisition in the international market, especially North America.
CustomerGlu equips customers with a plug-n-play library of interactive templates that help create engaging experiences – all of them designed to be top-of-the-line game-like experiences and made available through a simple SDK so product managers don’t have to rely on engineers.
Speaking about the development, Prateek Gupta, CEO and Co-founder at CustomerGlu said, “Every app wants sticky users and businesses are focusing on push-driven marketing by sending distracting notifications to their users, which don’t work, and most of the users tend to dismiss or stop the notifications entirely. The market is ripe for pulling their users inside these apps by leveraging human psychology along with customer data, without requiring help from developers with low code platforms like CustomerGlu.”
Amidst the pandemic, the startup rolled out an MVP (minimum viable product) in August 2020. It is now making early revenue from its international customers from mobile-first industries like D2C, ecommerce, fintech, gaming, edtech, and utility applications.
Its customers claim to have observed a 42 percent improvement in daily activities and about a 10 percent improvement in conversions.
The startup said in a statement that there will be a huge shift to low code/no-code products over the next five years, and CustomerGlu stands to benefit from those tailwinds.
According to Brandessence Market Research, the global low-code development platform market is valued at $12.85 billion in 2020 and is expected to reach $65.15 billion by 2027 with a CAGR of 26.1 percent over the forecast period.
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