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Czech startup Kontent.ai picks up over €39 million to bring the power of AI to CMS

Brno-based Kontent.ai has just secured over €39 million for its AI-based approach to content management systems (CMS). The startup is now a standalone enterprise for the first time. 

In the digital era, content is one of the top priorities for marketing teams. Businesses are now increasingly looking to how they can diversify content and want their content management systems to be more streamlined and centralised. Not only is the increase of digital content contributing to this, but also the growth of remote and hybrid teams and that now more and more companies are reaching international clients thanks to the digital transformation. 

Originally started in 2015 as a business unit of bootstrapped Kentico, Kontent.ai has today become a standalone enterprise after raising over €39 million. 

The Brno-based startup is on a mission to bring the power of AI into content management systems and is already powering over 2000 projects, including websites, apps and headless commerce experiences. In 2021, global giants such as Algolia, Anaplan, SonarSource, the University of Oxford, Unum Insurance and Zurich Insurance made Kontent.ai their modular content platform of choice.

On a global level, organisations of all sizes are turning to headless CMS as it allows them to centralise content management throughout the whole production process while enabling their developers to choose any technology stack for their digital experience. The market is growing so much that it is now projected to reach $1.6 billion by 2027. 

Kontent.ai’s modular content platform helps organisations unify, organise and manage all business content in a cloud-based repository. What sets Kontent.ai apart is its intuitive authoring experience that allows for simultaneous, collaborative work at every phase of the content lifecycle. By using the platform, content teams can easily plan, create, and review content with streamlined workflows and approvals. The modular content platform allows editors to focus on the content they want to produce, without being held up by structural design choices on how and where that content will be displayed. 

With the rise of digitalisation and new hybrid and remote work approaches, there’s never been a greater need for such a streamlined content product. Companies now, more than ever before, need to centralise their content and reproduce their digital experience at scale while their employees are working in different places and across different regionalised use cases. Increased demand for content coupled with disparate teams logically calls for more efficient processes. 

Using Kontent.ai’s platform, companies are able to ensure consistent content strategies across languages and regions with no need to jump in and out of other apps to collaborate and plan in real-time, saving time and money. A godsend for content teams working internationally.

It’s also beneficial for developer teams too. The platform’s modern, microservices-based architecture allows for seamless integration with other applications and technologies. Robust APIs, webhooks, and flexible content models give developers full control over the structure of their content and how it’s delivered to their websites and applications. This ensures that clean, organised content can be pulled into any experience and technology stack, saving developers time and allowing them to focus on the best way to display information. Whilst the cloud-based content platform means that there are no concerns over maintenance with no downtime or performance issues.

Alongside this funding, and the separation of Kontent.ai and Kentico, there are also some managerial changes being announced. The newly formed Kontent.ai company will be led by Bart Omlo while Kentico will be led by Dominik Pintér. The current CEO and founder of Kentico, Petr Palas will move to the role of Chairman of the Board for both companies.

Moving forward with the capital boost, Kontent.ai wants to continue to push the boundaries of content management. It’ll enable the company to expand its global footprint in marketing and sales as well as bring the choice and governance of composable AI to its modular content platform. 

Today, Kontent.ai employs over 120 employees across five offices on four different continents. As a new independent company, it is ready to hire 100 employees in the next 12 months.

Success is not given, it is earned. Congratulations to the entire team at Kontent.ai on your funding. I wish you all the best in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

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