D2C personal care brand Zlade bags Rs 1.1 crore in funding from Velocity

Zlade, a premium direct-to-consumer personal care company, has raised Rs 1.1 Crores through three rounds of funding from Velocity.in, India’s largest revenue-based funder. The brand is also in advanced discussions with a number of prestigious investors and family offices with offices in India and the US to raise an additional 6 to 8 crores in equity finance.

Suraj Chaudhari, co-founder and co-CEO of Zlade, said, “The D2C brand was created with the goal of breaking the monopoly held by the market leader by offering high-quality razors at competitive prices. It now offers a range of items, from body hair trimmers to shaving razors. We wish to offer guys premium grooming products at fair and reasonable costs. With Zlade Ballistic, we are one of the first firms to bring manscaping goods to India with products designed exclusively for Men’s intimate grooming and hair removal.”

Atul Khichirya, co-founder and chief operating officer of Velocity said, “We are thrilled to join with Zlade. Since customers today have less brand loyalty and are more open to try new products if they outperform more established ones in terms of price and quality, emerging brands like Zlade are expanding quickly. High margins and sectoral tailwinds point to Zlade’s incredible growth potential. We are eager to establish a lasting partnership with them and to support their expansion as they grow.”

Zlade has experienced exponential development, and it just joined the government of India’s Startup India initiative. The company has a substantial online presence, with major presence on websites like Amazon, Flipkart, and Nykaa in addition to its own website.

About Zlade

One of India’s top brands for shaving and manscaping, Zlade is situated in Pune and was founded in 2015 by Suraj Chaudhary, Harish Amritkar and Mihir Vaidya. Zlade’s extensive variety of items, including razors, shaving kits, and body hair trimmers, are all high-quality. Recently, Zlade teamed up with a European manufacturer of premium razor blades to deliver world-class shaving supplies to India.

Zlade seems to be an interesting startup with spurring new development on retail platform. I’m certain this startup would keep on flourishing in its excursion ahead. Congratulations on your startup. May this new business bring you huge success and fulfillment.

Shishir Gupta, Founder and CEO, StartupLanes

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