Rukum Capital raise a $3 million funding for D2C firm Beco.

Mumbai- based sustainable home and personal care brand, Beco, has raised a funding of $3 million in a Series A round on Sept 12, 2022, headed by Rukum Capital, Priyavrata Mafatlal, Better Capital, Prashant Pittie, and Titan Capital.

The other investors who participated were – Bimal Parekh, Sweta Amrish Rau, Arjun Purkayastha, Harish Narayanan, Rehan Shaikh, Shantanu Deshpande, Kolte-Patil Family Ventures, Gaurav Arora, Avinash Badaia, and Exceed Entertainment.

To accelerate expansion, the business will use the cash for R&D (product innovation, development in sustainability), marketing, supply chain activities, and talent acquisition across verticals.


Beco, is an eco-friendly initiative started in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, that intends to make sustainable living more comfortable for Indian customers by delivering simply accessible and cheap items. The business plans to grow into 10,000 offline retail outlets throughout India, as well as add a new set of cleaning goods and an entirely new personal hygiene care category, which will comprise a multipurpose spray, bathroom cleaner, and laundry detergent sheets. In the era where pollution and climate change are globally threatening issues, startups like Beco are our hope for a better, and cleaner environment. Its sustainable approach is truly worth appreciating.

About Beco

A little revolution now and then is a good thing. How we live, what we buy and what we throw away has ripple effects on the world around us. Therefore, we are dedicated to eco-friendly and biodegradable alternatives you just can’t wait to use in your home. For the past few years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company’s values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from compostable plant-based ingredients are a more sustainable option than ingredients made from plastic. We believe that waste, is well… a waste. It’s why we offer end to end sustainability – from raw material sourcing to manufacturing processes to packaging to delivery to disposal of the used product. We have a lot of beliefs, but the biggest one is doing things right, being trustworthy, positive and straightforward.

When was Beco founded?

Beco was founded in 2019.

Who is the founder of Beco?

A beach clean-up in Mumbai made the trio Aditya, Anuj & Akshay wonder how environmental damage is REAL. They found an orange wrapper looking at which one of their parent instantly recollected that it was that of a Chocolate Bar which was discontinued in the 1990s. Shocked? That was exactly their thought.

Is Beco hiring?

Beco is hiring multiple positions like Social Media Strategist, Information Technology Executive, Graphic Designer, Customer Service Executive and D2C Head etc.

What is the team size of Beco?

As per the popular social media site LinkedIn, Beco has 35 employees.

Where is the head office of beco?

Beco is located in Kwick Living (I) Limited, 2nd Floor, Everest Chambers, Marol Naka, Andheri (East), Mumbai – 400 059, Maharashtra, India.

How much is the revenue of beco?

Beco has not publicly revealed the revenue in the last round of funding.

Beco seems to be an interesting startup with spurring new development on manufacturing platform. Congratulations on your startup. May this new business bring you huge success and fulfillment.

Shishir Gupta, Founder and CEO, StartupLanes

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