Do Your Thng funding

Do Your Thng (DYT), a branded content marketplace, has secured funding of $150,000 led by Mumbai Angels along with participation from Faad Network and Angel Bay. This signifies the second investment for Angel Bay in DYT. 

The funding would benefit DYT to fuel the subsequent growth phase and help boost the expansion of its influencer marketing tech platform. 

 Hemant Dua, Co-founder and Chief Growth Officer, DYT, said, “With this latest round of funding, we’ll accelerate the tech side of our platform, making it easier for content creators to pursue what they love and marketers to access unique digital content.”

“Mumbai Angels has a very successful track record of partnering with startups. More than the fresh round of investment, it is their network and expertise in scaling companies and improving products that makes them a natural partner for us as we continue to be the technological bridge between brands and creators,” said Ankit Agarwal, Founder and CEO of Do Your Thng. 

The Gurugram-headquartered company claims that it enables brands to get personalized branded content at large with quick turnaround time, backed by data, and an ROI-based approach. By using the DYT app, content creators get quick access to brand collaborations. At the same time, marketers capitalize on brand advocates – creators who are genuine product users and provide genuine brand recommendations to their community. 

Trusted by some of the biggest brands, including Lays, Logitech, Havells, Marks & Spencer, MasterCard, Nescafe, Hershey’s, Royal Sundaram, and Klairs, DYT claims to have grown 4X in terms of revenue since the last financial year, despite the consequences of the pandemic. The company is planning to follow the same growth curve in the coming year.

Nandini Mansinghka, Co-Promoter and CEO, Mumbai Angels Network, stated, “Digital marketing is growing rapidly and influencer marketing is slowly taking center stage in the success of many brands. DYT platform is focussing on making the whole process of creating branded content easier through their tech platform connecting creators with brands, thereby increasing the digital footprint of brands.” 

According to the startup, the fresh funding round comes after a year that witnessed a marked increase in demand for digital marketing and advertising. The freshly acquired funds will be used for pushing a few key tech modules of DYT, the startup stated. It’ll improve the platform, decrease the amount of manual intervention needed, and simplify the process of creating branded content, the firm added.

“Influencer marketing is emerging as the go-to strategy for brands to market their content. Do Your Thng has emerged as a unique platform that helps these brands and influencers connect,” said Shishir Gupta, Founder and CEO of StartupLanes.

The company is also currently hiring fresh talent for departments like Client and Campaign, Social and Community, and Product. Applications for these posts can be sent by visiting the careers section of the company’s website.

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