Eloelo crosses 50 million gameplays on its creator-driven gaming app

 In just over six months of its launch, Eloelo, a Bengaluru-based social gaming and livestreaming startup has reported 50 million in-app gameplays.

The creator-driven gaming platform, recording 100% month-on-month growth, has over 5 lakh users and 10,000 creators across four languages. It allows creators to go live and host games and quizzes with the audience.

Commenting on the development, Saurabh Pandey, co-founder and chief executive officer of Eloelo, said, “There are over 50 million creators globally of which 5 million are in India, but there are not enough creator monetization avenues. We want to solve this by enabling creators to engage with their audiences over live social games and unlock monetization opportunities.”

Nearly 85% of its users belong to non-metro cities, and more than half of them are women. The average user spends over 25 minutes on the app every day, the company stated.

Eloelo, which recently secured $400,000 from Sequoia Scout, Waterbridge Ventures, and other angel investors, intends to take offline activities like musical chairs, tambola, talent shows, and quiz contests online in an anchor-driven format.

Co-founder of Eloelo, Akshay Dubey, said, “We were always looking at the creator monetization problem with a different lens. Instead of copy-pasting solutions on subscription for exclusive content which works globally but not in India, we decided to blend a unique offline insight of creator-hosted games by bringing it online and enabling creators to monetize from audiences using our in-app currency.”

This is a huge development in the growth journey of Eloelo. My sincere congratulations to the entire team.

Shishir Gupta, Founder and CEO, StartupLanes

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