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Fitterfly funding

Healthtech startup, Fitterfly, has raised $3.1 million in a Pre-Series A round led by Fireside Ventures along with participation from 9Unicorns, Venture Catalysts, and a clutch of angel investors from India, the US, and Singapore. Kanwaljit Singh, Managing Partner at Fireside Ventures also joins as a board member. 

The company will use the funding to provide improved patient outcomes at scale and to impact a large number of people by building better awareness and reach. 

Commenting on the investment, Dr. Arbinder Singal, Co-founder and CEO, Fitterfly, said “As we scale up, we want to help millions of Indians prevent, reverse or manage their diseases using technology and remote care at a click. We are excited to have Fireside and Kanwaljit Singh join us on this journey and build a lasting outcome-focused company. Fireside team’s consumer focus and branding experience will help us build a great brand in the healthcare space.”

Kanwaljit spoke about the development and said, “In the current post-pandemic era, we, at Fireside, believe that brands, platforms, and enterprises that address and serve well-being, holistic living, and health needs and concerns of consumers have acquired greater acceptance. Consumers are now amenable and willing to consider and adopt digital solutions that promise to improve and enhance their quality of life and keep them in a state of good health. The segment of digital therapeutics represents an incredible growth opportunity for us.”

Fireside is recognized for investing in startups like boAt, Mamaearth, Vahdam, Yogabar, etc., and enabling them to become strong consumer brands that people love. 

Fitterfly offers scientifically verified and personalized digital therapeutics (DTx) programs for diabetes, pregnancy, PCOS, and obesity to produce health outcomes that really matter. The 140+ member strong team includes senior doctors, nutritionists, psychologists, fitness experts, management experts, and technologists working collectively with the single purpose of building a healthy future for society at large. 

Created to work parallel to the doctor’s medical therapy, Fitterfly DTx programs offer 360-degree guidance around nutrition, exercise, sleep, stress, and other factors which influence health outcomes. Over 10,000 people have subscribed and benefited from Fitterfly’s programs. 

Anuj Golecha, Co-Founder, 9Unicorns said, “At 9Unicorns, we are always on the lookout for ventures leveraging tech-based innovations to solve the most pressing pain points in society. With its focus on enabling digital therapeutics (DTx) and healthcare for patients with chronic diseases, Fitterfly crossed all the boxes on our checklist. Currently focusing on diabetes and women’s health, the brand is catering to addressable markets of $21 billion and $1.14 billion respectively.” 

Fitterfly is offering necessary medical services remotely which, the demand for which has increased since the pandemic began. The company is looking at a great growth trajectory post the latest funding round.

Shishir Gupta, Founder and CEO, StartupLanes

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