Fluid Ventures announces its first close of Rs 25 Cr

fluid ventures funding

Gurugram-based Fluid Ventures announced its first close of Rs 25 crore as investment capital. It aims to support home-grown consumer startups.

The micro-venture capital fund at its early stage has a total corpus of Rs 80 crore (including Green Shoe option), slated for investment in direct-to-consumer (D2C) brands in food and beverages, beauty, personal care, lifestyle, and home products.

Amidst the pandemic, the subsequent lockdowns have impacted supply chain management and regular business activities. Additionally, investors are particularly conscious of investing in D2C companies. As a matter of fact, only a few of the investment institutions are actively investing in D2C startups, says Fluid Ventres. They further state that this fund will bolster confidence within such companies.

“Direct to Consumer is the next big wave in India. Right now, there are very few funding options available in the market for this sector. With this corpus from Fluid Ventures, we want to bridge that gap by facilitating investment in D2C brands,” said Amit Singal, General Partner, Fluid Ventures.

“Currently, India has one D2C unicorn startup, while there are 20 such startups in the world right now. With this initiative, we hope to open the playing field for more such success stories and encourage large investors to back startups the way they do so in the equity market,” said Dhianu Das, General Partner, Fluid Ventures.

Fluid Ventures plans to use this fund to invest in 15-18 emerging brands over the next three years by participating in Seed, Pre-Series A and Series A rounds with a cheque size of up to Rs 4 crore and follow-up rounds.

The two General Partners of the fund have hands-on experience of investing in startups like PeeSafe, Junio, eBikeGo, Chqbook, Neeman Shoes, Akiva Superfoods, Power Gummies, and Vanity Wagon and has successfully exited from BurgerSingh, Carmesi, Infeedo, GoMechanic, ClearDekho to name a few.

Fluid Ventures Fund states that they have a robust startup support system within the realms of recruitment, marketing, accounting, taxation, compliance mentoring, CXO coaching, fund mobilization, and legal services. Other than this, they provide financial capital.  

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