FMCG wholesale platform ApnaKlub raises $10M from Tiger Global

FMCG wholesale platform ApnaKlub raises $10M from Tiger Global

ApnaKlub, an FMCG wholesale platform for low population density markets, on Thursday announced it has raised $10 million in its Series A round from Tiger Global. This follows the $4 million round they raised from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021.

According to an official statement, the funding will be used to deepen infrastructure in key states, expand the platform from 5000 to 20,000 partners and build a credit product.

Founded in 2020 by HBS alumni Shruti and Manish Kumar, the Bengaluru-based startup aims to disrupt the traditional wholesale FMCG distribution landscape in India through its reseller led B2B platform for retailers and wholesalers based in tier II, tier III areas in India. With ApnaKlub, a user can digitise their wholesale business as a rural wholesaler or expand their business as a shopkeeper.

Speaking about the new development, Shruti, Co-founder and CEO, ApnaKlub, said,

ApnaKlub Nets $10M for B2B Platform Improvements | PYMNTS.com

“ApnaKlub helps retailers and traders in tier II and III cities of India to leverage their collective demand and geographic presence, into a flourishing retail business, which provides greater consumer choice and delight, by providing access to a wider range of products at comparable margins, as well as better credit and logistics terms than status quo.”

Further adding, Manish, Co-founder and COO, ApnaKlub, stated,

“ApnaKlub brings the convenience of digital wholesale supply to tier II & tier III smartphone users. It also creates opportunities for regional brands to list their products and earn better by reaching a wider audience across India.”

ApnaKlub seems to be a captivating startup with inspiring new development on wholesale platform. I’m certain this startup would keep on succeeding in its excursion ahead. All the best to the whole group. This will give them an enormous achievement in the future.

Shishir Gupta, Founder and CEO, StartupLanes

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