From employee to entrepreneur: How Sowmya Iyer built a successful PR company from scratch
Have you ever been in a situation where you expected something out of a product or service but were delivered something entirely different? Are you a startup looking to collaborate with PR agencies who understand the startup ecosystem? Or are you a job seeker looking to make a career in the PR industry?
If you answered in affirmative to any of these questions, you have arrived at the right place.
Our guest Sowmya Iyer identified a huge gap during her career in the PR industry and decided to launch Clarity Communication, a new-age PR and communication advisory firm aiming to provide customized PR services & help clients in brand building across multiple industries.
Her company is primarily focused on working with startups across all segments and SMEs. She strives to be a beacon of hope to all the women who dream big but are fearful to take the step into this big bad world of business.
In an exclusive interview with StartupLanes, Sowmya Iyer, Founder and CEO of Clarity Communications talks about her journey and experiences as an entrepreneur.
Read on to know what she has to say.
Q1. What motivated you to start a PR company?
Sowmya: I have been working for 20 years in the PR industry and identified a gap in what was being delivered to the client vis-a-vis the promise. So when I started my PR AGENCY, I tried to bridge this gap. Secondly, after gaining PR experience, it was a natural progression and a dream to start my own venture.
Q2. Please tell us something about your company and how do you envision it for the future?
Sowmya: Clarity PR is the new age PR agency working for diversified industry domain with a vision to provide impeccable quality PR service to diversified clients. Today, Clarity PR thrives on repeat business and clients are the best advertisement. Clarity PR brings with it a long decade of PR experience that provides to its clients transparency, feasibility, and a proactive approach.
Q3. How do you differentiate yourself from your competitors?
Sowmya: I would say that our service standards, being proactive & transparent with the client is our differentiator.
Q4. How do you manage between running the business and supervising daily operations?
Sowmya: Being a single woman, my focus is solely on my professional life which allows me to manage my time between client meetings, team meetings & business development.
Q5. Can you describe the best experience of your professional life?
Sowmya: The best work which I did was for Naaz Joshi. When she approached us she was a little disappointed with the earlier PR efforts. But I assured her and presented a realistic picture of what she expects from PR. Thus, when she won Miss World diversity in 2020, it went viral across all platforms. Today, she is a well-known name.
Q6. How do you measure success?
Sowmya: Success is a macro adjective and holds a different meaning to every person. When clients are happy and satisfied after availing of our services, that is success for me.
Q7. If it wasn’t for your company, what would you be doing now?
Sowmya: I would be working in a corporate communication
Q8. Which factors do you see impacting your business over the coming years?
Sowmya: Our business has not been impacted but we are observing an increased interest in PR. The PR tools are slowly evolving with a major focus on digital.
Q9. What is the best and the worst part of being a CEO?
Sowmya: I do not consider anything to be worst but I believe just as in life, being a CEO also presents several challenges. I try to fight and learn from those challenges.
Q10. What would be the one piece of advice you would give to young women?
Sowmya: Have the drive to achieve your dreams and be competent in the corporate world.
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