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Future Anthem secures Series A investment led by Bettor Capital

Future Anthem, the pioneering AI and data science powerhouse, has closed a Series A round of financing to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting.

The financing round was led by Bettor Capital, the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports betting investment firm Sharp Alpha Advisors, seasoned industry veterans including Benjie Cherniak, and select other new investors to complement existing shareholders.

The capital will be used to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data and delivery specialists to service the rapidly expanding North and Latin American markets. The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in online casinos and expand further into sports betting and other gaming verticals.

Multi-award-winning Future Anthem is trusted by more than 20 leading operators and studios, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair amongst others.

The company humanises data with AI through its all-in-one Amplifier AI product that allows its customers to personalise in real-time, optimise performance and enhance customer experience. The platform has also significantly advanced responsible gambling and player protection standards. Amplifier AI is powered by Anthemetrics, the world’s largest behavioural data set for casinos, made up of 172 billion customer transactions and 250 million hours of customer engagement.

Success comes to those who act. Congratulations to the entire team at Future Anthem on your funding. All the best in your future endeavours.

Shishir Gupta, Founder and CEO, StartupLanes

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