Gozoop Group acquires Stratton Communications
The Gozoop Group has taken over Digital Agency Stratton Communications making this Gozoop’s fifth acquisition. Following the acquisition, Stratton will be rebranded as Sm(all) and will have Siddhanth Valecha as its CEO.
The brand will be directed on challenger brands under Gozoop. Although the agency will be working independently, it will help its consumers in achieving audience engagement via digital marketing-based advertisements essentially on short-form-based content platforms. At a bigger level, it will report to Gozoop Board.
The agency wants to be known for employing human insights to offer genuine brand experiences that fuel significant engagements essentially on short-form content platforms. With Siddhanth Valecha as the CEO of Sm(all), the agency will run independently within the group and will report to the Gozoop Board.
This is Gozoop Group’s fifth acquisition internationally and fourth acquisition in India. Its previous agency acquisitions include the 2013 Red Digital, iThink in 2014, 56 Blue Lights in 2016, and Hat Media in 2018.
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