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Greenpixie acquires £250,000 to calculate cloud’s carbon emissions

Ascension, along with angel investors Christian Arno and Ross Johnson, helped Greenpixie raise £250,000 for its first fundraiser. The funds will be used by Greenpixie to grow its Cloud NetZero product, which tracks carbon emissions in cloud computing.

“Until now, no one has taken responsibility for the staggering environmental impact of cloud computing,” said John Ridd, CEO and co-founder, Greenpixie.

Cloud service providers including Amazon Web Services, Google Cloud, and Microsoft Azure are integrated with Cloud NetZero. The app now in beta also gives customers statistics so they can lower their emissions.

“At Greenpixie we see Cloud NetZero as a rare business opportunity that can give the investment and productivity gains of scalable software, with an equally scalable positive impact on the planet – so we can bring sustainability to the digital world,” added Ridd.

By 2025, the electronics industry is anticipated to use 20% of the world’s electricity, according to Greenpeace. Nico Albanese, investment principal, Ascension said: “Greenpixie has shown the power that an innovative idea can have when it comes to getting one step closer to tackling the climate crisis.”

Greenpixie, based in London, announced that its seed round would start later this year.

The work that Greenpixie is doing to combat the climate crisis is commendable. I’m sure this company will continue to prosper and inspire us in its journey ahead. My best wishes to the entire Greenpixie team.

Shishir Gupta, Founder and CEO, StartupLanes

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