Hatti Kaapi raises Rs 10 Cr in pre-Series A round

hatti kaapi funding

Hatti Kaapi, an authentic coffee brand, announced that it has raised Rs 100 million in a pre-Series A round led by BlueWolf Capital, Investribe, Kochi Holdings, and CreedCap Asia.

The Bengaluru-based company plans to use the freshly raised funds to increase the brand’s retail and cloud presence to more than 200 stores from the existing 115 outlets. It will also utilize the capital to ramp up its ready-to-use product portfolio under the ‘Six Seconds’ line of products on both online and offline channels.

U S Mahendar, Chairman and Managing Director, Hatti Kaapi, said, “F&B industry is one of the worst affected sectors because of the ongoing pandemic. Being one of the top performers in our segment also has to bear the brunt of COVID-19 forced shutdowns. Thus, this fresh round of capital infusion through fundraising makes it more special. It showcases our understanding of the ground realities and the agility to adapt to the changing scenario.”

With the pandemic-induced restrictions on movement, social distancing, and WHF impacting physical stores, Hatti Kaapi launched contactless kiosks, which meet the requirement of the existing time.

Since early November, the company has been in discussions with potential investors to extend its presence across geography and product repertoire. However, it had to halt due to the second lockdown.

Narayanan, CFO, Hatti Kaapi added, “Once we resumed the conversations in June 2021, with a group of global and Indian family offices who were also our patrons, things started to fall in place, and we received funding in our pre-Series A round.”

Commenting on the investment, Sekhar from Investribe said, “In this decade, authentic and regional brands will need to offer multi-products via an omnichannel strategy to be able to own every stage of the customer experience. As early backers in 2017, we have seen the company grow its stores by 14x, and we believe this is the right team to scale deeper into Tier II and III India. We have also seen them master product standardization due to adoption of modern packaging and food technology.”

Hatti Kaapi has emerged as a strong brand in the coffee segment with a loyal customer base. I’m sure the company will continue to prosper in its journey ahead. My best wishes to the team of Hatti Kaapi.

Shishir Gupta, Founder and CEO, StartupLanes

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