Health tech startup Bold raised $7M in funding

Throughout the pandemic, virtual health and wellness platforms have become increasingly popular, but a new start-up wants to concentrate the initiative exclusively on senior citizens. Via free and customized workout services, Bold, a digital health and wellbeing app, plans to prevent chronic health conditions in older adults. Bold, co-founded by Amanda Rees and her partner Hari Arul, raised $7 million this week in seed funding led by Julie Yoo of Andreessen Horowitz, based in Silicon Valley.

In an interview, Rees said that Bold’s idea came from the time she spent caring for her grandmother, helping her through health issues such as falls. Instead of waiting until they have a fall or something that goes off the rails to intervene,” she said, “I kept thinking about ways we might create to keep somebody healthier longer. Rees began Bold to use what she had learned in dance and yoga from her own experience to help her grandmother practice balance to avoid potential falls.”My excitement was mostly about ways to somewhat expand the opening and make these ideas more available and designed for older people.”

The experience with members is pretty straightforward. On the web-based platform, users fill out some brief fitness details, detailing their objectives and current baseline. Bold generates a customized schedule from the data, ranging from a short, seated Tai Chi class once a week, to several meetings of cardio and strength classes per week. “The concept is to always meet a member where they are and then motivate them to do the kinds of exercises during their journey through our programming that will have the most immediate effect on them.,” Rees said.

For hospitals and health insurers alike, fewer accidents would mean less need for medical treatment, which would contribute to money saved. That’s why Ambitious plans to begin carrying out collaborations with Medicare Advantage organizations and risk-bearing services in addition to their seed funding, which will help make their workout programs available to consumers for free.