The funding round was led by BITS Spark Angel Network members Raju Reddy, Sundi Natarajan, Jayan Ramankutty, Shivakumar Ganesan, Rahul Seth, and Srinivas Anumolu.
Homingos, founded by Shourya Agarwal, Malhar Patil, and Rajat Gupta, plans to use the recently acquired funding to boost the development of an AR-powered platform and camera interface.
According to the startup, the platform will enable users to experience AR as they connect, share, express, and interact by using its camera app as an interface for the real world.
The funding will also be used for user acquisition, growing the talent pool, and creating innovative tools as the backbone of social sharing by going beyond games, filters, and effects.
Commenting on the investment, Homingos Co-founder and CEO Shourya Agarwal said, “Homingos aims to become the go-to platform for social sharing and engagement in the AR-enabled world. An interface that is fast, scalable, and cost-effective, the Homingos platform is designed to inspire users to connect, share and engage using AR in ways they have never done before.”
According to Homingos, one of its early offerings “Smartphotos” is a new method of how people store videos in a printed photo. Any user can order a Smartphoto through the company’s website or the mobile app, by uploading or creating a video. A customized thumbnail is then printed as a photograph which is delivered to the user at their home or a physical location of their choice. On receiving Smartphoto, the user can scan it using Homingos’ magic camera app.
Raju Reddy, the investor into Homingos, said, “I believe the Homingos team with their strong business fundamentals, deep engineering capabilities, and commitment to building a world-class company are well equipped to realize their goals.”