HURR raises $5.4 Million

HURR — a “Rent the Runway” style U.K. fashion rental marketplace — has raised $5.4 million in a seed funding round led by European VC firm Octopus Ventures. Also participating was Ascension and D4 Ventures, among others.

HURR launched in 2019 and has a hybrid business model, combining peer-to-peer fashion rentals, direct partnerships with fashion outlets and a white-label service with retailers such as Selfridges Rental. It also has a physical store in Selfridges London and a partnership with global resale platform Depop.

Commenting, Victoria Prew, CEO and founder of HURR, said: “As a millennial, I’m part of a generation that loves shared ownership. We’ve all witnessed the rise of disruptive tech-first businesses such as Airbnb and Uber and if we can rent our houses and cars, why not our wardrobes.”

Matt Chandler, the consumer investor at Octopus Ventures, said: “HURR is perfectly placed to capitalize on the shift towards new models of ownership and spearhead the transition to a more climate-friendly fashion industry.”

HURR seems to be the fashion marketplace reinventing ownership.  I’m sure the company will continue to prosper in its journey ahead. My best wishes to the team of HURR.

Shishir Gupta, Founder and CEO, of StartupLanes

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