Iteratively raised $5 million in funding

As businesses collect more information, it is becoming increasingly important to ensure that they can trust the quality of that data. After all, an analytics pipeline is just as good as the data it gathers, and messy details or outright glitches can easily lead to problems further down the road.

Iteratively, based in Seattle, aims to help companies build data pipelines they can trust. A $5.4 million seed funding round led by Google’s AI-centric Gradient Projects fund was revealed today by the company. Fika Ventures and early investor PSL Ventures have participated, joining the company’s board with Gradient Ventures partner Zach Bratun-Glennon.

Around two years ago, Patrick Thompson, co-founder, and CEO of Iteratively began working on Iteratively. Before that, he worked at Atlassian and at Syncplicity, where he met Ondrej Hrebicek, his co-founder. The team spent six months doing consumer discovery after getting started and the trend they picked up on was that businesses did not trust the data they captured.

At present, Iteratively has about 10 workers and plans to raise that by the end of the year to 20. The business plans to recruit R&D, distribution, and marketing agencies.