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Jambox Games funding

Singapore-based startup Jambox Games has secured funds in a round led by gaming investor Ludus Venture Studio with seed funding of $1.1 million along with other established angel investors. 

Jambox Games has rolled out a competitive game publishing platform to encourage indie developers in India and Southeast Asia to publish games and compete with the global leaders. 

The startup is focused on casual and hyper-casual games that are very popular in the Singapore region among Gen Z, millennials, and female gamers. It strives to offer a toolkit that combines analytics, attribution, user acquisition, and monetization, enabling developers to focus entirely on game design and development.

It will also create custom competitive formats to help increase revenue and retention for these genres. 

The startup is led by Vikas Gulati, who was earlier the regional MD at AdColony and Opera, and has established several startups in Asia. 

The underlying motive for Jambox Games is to allow developers to create high-quality games and obtain traction, drive retention, and monetize effectively.

Speaking about the development, Jambox Games CEO and Founder Vikas Gulati said: “Building a successful gaming franchise is more science than art. There is a huge gap and market opportunity for an independent platform that can power developers and their games to compete at the global level. Growth, user acquisition, analytics, and monetization have become a ‘big boys’ club’. ”

“Southeast Asia has tremendous talent and developers understand their users intimately. Some of the games developed have huge potential with multiplayer and social formats. Developers just need the right partner and platform to grow the games,” he added.

Commenting on the investment, Volkan Bicer, Partner, Ludus Venture Studio, said, “We are extremely excited to participate in the fast-growing gaming market of SEA and India. Gaming is now established as mainstream entertainment. Vikas is a rare talent with visionary leadership and great execution capabilities. Jambox Games is solving a real developer pain point for emerging markets like India and Southeast Asia. With its unique “East to West” focus of bringing titles from emerging Southeast Asia to the Western markets, Jambox Games can emerge as a market leader”.

Several regions are benefitting from the developments in gaming. The funds raised by Jambox would encourage many homegrown creators to compete at a global level.

Shishir Gupta, Founder and CEO, StartupLanes

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