Lahori raises $15M in Series A round

Punjab-based beverage startup Lahori has raised $15 million funding from Belgium-based consumer-focused investor Verlinvest for an undisclosed minority stake. 

According to the press statement, Lahori will use the funds to double down on its brand’s growth through offline and online expansion and will also enhance the national presence of the brand in retail chains.

The fresh fund will also be utilized for the development and launch of new category-creating products, it stated.

Founded by Saurabh Munjal, Lahori’s vision is to introduce better-tasting, category-defining ‘Desi’ drinks in India, targeting people in Indian cities and villages alike. The business plans to expand its presence across India in the next three years. The capital raised in this round will be used to expand production capacity and towards accelerating branding and marketing efforts.

Speaking on the occasion, Saurabh Munjal, Co-founder and CEO, Lahori, said “We are delighted to partner with Verlinvest in our journey to become a widely loved beverage brand in the country. We want to give Indian consumers beverage options that resonate with their taste palette. We know that the ethnic beverages market in India is underserved, and we have the vision to become a prominent force in this space”.

Commenting on the investment, Shagun Tiwary Shah, Investor, Verlinvest said, “Given the legacy of our Belgian family shareholders, beverages are a core focus area for us. Lahori has become a dominant player in the space in a very short time, creating a product loved by the masses. Among all the beverage companies we have seen so far in India, Lahori stood out for its taste, product innovation, and customer pull. We are excited to work with them on their next leg of growth.”

Pareto Capital, a Mumbai-based investment banking firm, was the sole advisor to the company for this transaction.

Lahori appears to have marked a strong footprint in the beverages space by focusing on promoting Indian drinks. I believe with the latest developments, the company will grow leaps and bounds in the time to come. My best wishes to the team of Lahori.

Shishir Gupta, Founder and CEO, StartupLanes

Don’t keep wondering about funding, you can also raise funds. Learn how to raise funds here: Yes I want to raise funds.

If you are an emerging startup and are looking for investors to raise funds, StartupLanes has its own angel network and investment banking services and is connected to angel investors and VCs in 15 countries that ensure that our member startups have easy access to external funds to scale up constantly.

You can subscribe to our news posts by entering your email in the box on the right side of this page.

Check out our YouTube channel for insightful content from the Indian startup ecosystem.

Or join our Whatsapp group to interact with other founders: Yes, I want to join the Whatsapp group.

The right investment is key to beating inflation and growing your wealth. Do you wish to become an angel investor? Yes, I want to be an angel investor.

Are you a startup and facing challenges in your business? Do you want to grow your business? It is not as difficult as it sounds. Learn how to grow your business here- Yes, I want to grow my business.