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Lisbon-based ScorePlay scores €1 million to shake up sports media asset management

Sports tech startup ScorePlay has just closed a funding round at over €1 million, and World Cup winner Mario Götze is on the playing field. The Lisbon-based company has developed a SaaS platform to revolutionise how sports and entertainment brands manage media assets.

Having just closed its second pre-seed round with an additional €500k, ScorePlay has now scored more than €1 million in funding – also reporting a 30% MoM growth in revenue over the past 6 months. 

The first close was made up of several notable angel investors, including Nicolas Julia (CEO of Sorare), David Apple (ex-Notion & Typeform) and Omar DaFonseca (ex-Soccer player, BeIn Commentator), alongside Kima Ventures VC fund. This second pre-seed round sees Mario Götze (business angel/ World Cup Winner and current player – formerly of Bayern Munich and Borussia Dortmund and now of Eintracht Frankfurt) take to the pitch as well as Another.vc.

After leaving Europe to travel to New York, co-founders Victorien Tixier and Xavier Green lost their connection to their favourite hometown football clubs and realised that teams didn’t have the right tools to engage their fans online. In the digital age, this is something vitally important to maintaining strong connections and encouraging the next generation of sports fans. 

Having already launched another company in the media space, they decided to focus on giving sports organisations the platform to focus on content creation and engaging their fans. From that idea, ScorePlay was born. 

Founded in 2020, ScorePlay is an AI-powered media asset manager for sports organisations, that centralises, classifies and then distributes all their photos and videos automatically, giving them the time to focus on creation. 

The ScorePlay platform gives brands a dedicated space to centralise media assets together, the assets can then be classified via an integrated AI tagging system, before being distributed to identified athletes/ artists and sponsors automatically through the ScorePlay mobile app and dedicated partner access. 

Its media management made simple. As a result, sports organisations and entertainment brands have the infrastructure they need to produce great content that engages fans and builds strong communities. Notable clients already include AS Monaco, Orlando City, Real Sociedad, Ironman & Corinthians. 

In addition to having these big club names as early adopters, having Mario Götze’s support gives great credentials to the firm amongst the sporting community – with both the corporates and the fans. 

The funds will be used to further target the US and German markets, with the appointment of a new growth manager and money invested in expanding the tech and marketing team’s budget. 

A little progress each day adds up to big results. Congratulations to the entire team at ScorePlay on your funding. I wish you success in your ventures.

Shishir Gupta, Founder and CEO, StartupLanes

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