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Mustard looks beyond baseball as it raises one more $3.75M for sensor-free sports coaching

Los Angeles-based sports training platform Mustard this week reported a $3.75 million round. Led by Lake Nona Sports and Health Tech Fund, this most recent raise follows a $1.7 million round back in late-2020, carrying the association’s funding to-date up to $6 million.

New investors this time out are Mark Cuban, OneTeam Partners, Ronnie Lott, Justin Rose, the Major League Soccer Players Association and the United States Women’s National (Soccer) Team Players Association, joining a list of existing investors that includes big name athletes like quarterback Drew Brees and pitching legend Nolan Ryan.

“There are so many young athletes out there who could be future Olympians, MLB pitchers, or secondary school state champions in whatever game they’re enthusiastic about,” Brees said in an assertion presented to TechCrunch. “As far as I might be concerned, that was football. Sadly, numerous youthful competitors need admittance to the kind of instructing I got. I accept Mustard really makes everything fair, making first class preparing available and reasonable for youthful, yearning competitors, and I’m glad to help their main goal.”

The expanded roster of investors comes as the firm looks to expand its coaching offerings beyond baseball — the root of its…quirky name (i.e. “put a little mustard” on a pitch). The list of additional sports includes golf, soccer and football. Golf seems like an easy enough jump from baseball, in terms of offering feedback to an athlete executing a move from a relatively stationary position. The company says part of the funding will go toward hiring additional team members to help them expand the offering.

“Our new investors bring force-multiplying experience and connections across all major American sports,” CEO Rocky Collis said in a release. “As we expand our platform to include additional major sports beyond baseball, athletes everywhere will be able to learn their personal recipe for improvement, regardless of their resources.”

Mustard’s sensor-free way to deal with information catch is what it expectations will separate it from different contributions. The innovation is a moderately low obstruction of passage on this front, utilizing a smartphone camera to gather mechanics of a given development through a group that incorporates various previous Major League Baseball Advanced Media (MLBAM) workers. From that point, the application offers feedback, as a “report card.”

Mustard’s sensor-free way for managing data get is what it assumptions will isolate it from various contribution. I’m sure this startup would continue to prosper in its journey ahead. My best wishes to the entire group and this will give them a huge accomplishment in future.

Shishir Gupta, Founder and CEO,

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