Nap Chief raises Rs 2 crore in seed round
Nap Chief, D2C kid’s wear brand, announced that it has raised Rs 2 crore in a seed round from Titan Capital and other angel investors.
Established in 2019 by the brother-sister duo Raghav Gupta and Pooja Gupta, the Coimbatore-based startup plans to use the freshly raised funds to increase hiring and extend its brand presence.
Speaking about the funding, Raghav Gupta, Co-Founder of Nap Chief said, “We are excited to build a 100% Made-in-India brand to challenge international labels selling in India. We rely heavily on our customers for feedback to make sure we consistently deliver. The kind of traction we have gotten is an indicator of the booming D2C space.”
Nap Chief is positioning itself as a go-to stop for parents looking to buy clothes for their kids. The startup claims to use organic and sustainable processes to make garments.
Commenting on the investment, Bipin Shah, Partner at Titan Capital, said, “With their unique combination of industry experience and a customer-centric approach, Nap Chief has the potential to become an iconic brand. We look forward to partnering with them on their journey”.
Nap Chief claims that it has already acquired more than 10,000 customers and has grown fourfold during the last year through bootstrapping. It claims that its revenue currently stands at around Rs 5 crore and that the company is profitable.
Nap Chief Co-Founder Pooja Gupta added, ”We are grateful for the community that has supported us as a homegrown brand. We aim to be a conscious brand by investing further in sustainable processes and driving trends by designing unique products.”
The D2C segment is emerging as a very solid category in the digital commerce market. This has allowed young brands to create a niche for themselves in the online space by building a loyal group of customers.
Nap Chief seems to have an amazing growth trajectory in just a short time since its launch. I believe the company will reach new heights of success in the time to come. My best wishes to the team of Nap Chief.Shishir Gupta, Founder and CEO, StartupLanes
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