Noise teams up with HRX; Announces Vaani Kapoor as its brand ambassador

Vaani Kapoor, a popular actor and youth icon, has been chosen by Noise, India’s top connected lifestyle brand, to represent its upcoming Noise X-Fit 2 wristwatch. Noise unveiled the X-Fit series in collaboration with HRX, an Indian fitness company that is owned by Exceed Entertainment and Hrithik Roshan. On August 4, Noise will introduce the X-Fit 2 smartwatch in India, and Vaani Kapoor will serve as the new brand ambassador for this special cooperation line.

Noise’s co-founder Amit Khatri stated, “Through our cooperation with HRX, one of the most renowned series in our smartwatch category, X-Fit, was launched. X-Fit was created for the athleisure-loving audience who desires innovation packaged with flair. We are excited to work with Vaani Kapoor as the face of this cutting-edge smartwatch as we get ready to launch the new X-Fit 2 in India. We will be able to inspire a bigger community and encourage the adoption of smart innovations among them thanks to Vaani’s passion for fitness and her strong connections with Indian young, millennials, and Gen-Z consumers.”

With the launch of the #KeepGoing campaign throughout the brand’s digital assets, Noise introduced Vaani as the face of the X-Fit 2. Noise hopes to start a dialogue on how fitness has merged into our everyday lives and how we must pursue it in fashion and comfort with the campaign and Vaani on board. The Noise #KeepGoing campaign will be launched by Vani Kapoor with a physical challenge.

Vaani Kapoor said, “It is a pleasure to go with Noise and HRX as they debut their new X-Fit 2 smartwatch in India. The brand’s message to always trust our instincts and believe in ourselves to make a difference impressed me even more than the new wristwatch, which mixes my love of technologies with my passion for living a fit lifestyle.”

Noise seems to be promoting new computers and electronics manufacturing platforms. Congratulations on your startup. May this new business bring you huge success and fulfillment.

Shishir Gupta, Founder and CEO, StartupLanes

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