OTHERWORLD raises £2.9M to expand to new cities

otherworld funding

UK’s most popular out-of-home virtual reality experience, OTHERWORLD, is expanding its unique world of VR content across the UK and internationally after raising £2.9M ($4.1M) from leading venture capital funds.

With plans to expand to a further three locations in Manchester, Leeds, and Glasgow over the next 12 months, The OTHERWORLD team has signed deals to open two prime locations in London Victoria, and Birmingham this summer alone. Amongst its international activities, OTHERWORLD is found recruiting franchise partners in Germany and the US.

As many brick-and-mortar businesses emerge from what has been a challenging time, this new investment comes as a breath of fresh air.

OTHERWORLD is thriving, Despite COVID-19 restrictions, booking out weeks in advance with market-leading footfall and revenues. Moreover, they are hosting celebrity guests, including Adele and Skepta in September 2020, courtesy of their new VR experience.

“We’ve seen overwhelming demand, despite the pandemic,” said Chris Adams, CEO, and Co-Founder of OTHERWORLD. “People are seeking ever-greater levels of immersion, but through social experiences, they can enjoy with friends and family. We can’t wait to take the OTHERWORLD experience to new markets around the world.”

With this investment, 

OTHERWORLD aims to enrich its virtual reality experiences, which already integrate 360-degree heat, wind, and rumble effects.

“The first version of OTHERWORLD’s virtual resort has been a huge hit with guests and critics alike,” said Ed Wardle, Co-Founder, and Chief Creative Officer. “OTHERWORLD 2.0 will transport interdimensional travelers to new heights of immersion with scanned avatars, richly atmospheric themed zones, and virtual content designed exclusively for our venues.”

UK’s leading investor in creativity, Edge Investments (‘Edge’) led the £2.9M Series A round, followed by specialist leisure investor Imbiba along with participation from games industry veterans Chris Lee and Rupert Loman.

In its growing network of city-center venues, OTHERWORLD is a virtual island paradise in the cloud, home to VR’s best experiences across entertainment, arts, education, and wellness, reached through unique, multi-sensory ‘immersion pods’.

Over 50,000 people have experienced OTHERWORLD, including celebrities Adele, Skepta, Jonathan Ross, KSI, and Fnatic, since opening its first site in Shoreditch, East London, back in 2019. OTHERWORLD won a nomination for the VR Awards 2020 and plaudits at the FRAME Awards 2020.

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