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PredictiVu raises $1.5M in pre-Seed round

predictivu funding

PredictiVu, an AI power analytics startup, announced that it has raised $1.5 million in a Pre-Seed round led by Market Xcel Data Matrix, backed by Nomura Research Institute (Japan) and Infobridge Asia (Japan).

The Gurugram-based B2B tech company plans to use the freshly raised funds for product development, strengthening its existing AI capabilities and diversifying the product line.

Speaking about the funding, Kunal Sarkar, Vice President, PredictiVu, said, “We are extremely glad to have such a stellar set of investors back us up on our mission. This will help us to add more AI/ML capabilities into our product line and provide personalized, accurate real-time insights to our partners.”

“The pandemic has entirely altered consumer behavior and has accelerated the need to track insights faster for the hypercompetitive offline smartphone retail market. We will continue to take a unique discovery approach and make BI insights delivery seamless for brands, retailers, and marketers. With new mergers and key smartphone players eyeing to double their offline presence, offline retail will dominate smartphone sales in the coming months and marketers will seek closer and in-depth insights to tap its intrinsic growth potential. We will be betting big on that,” Kunal added.

PredictiVu addresses the necessary data latency and data silos challenges of marketing to produce near-real-time business intelligence insights to marketing leaders 10 times quicker than traditional methods. 

Commenting on the investment, Raja Vishal Oberoi, CEO, Market Xcel, said, “Our confidence in PredictiVu emanates from their impressive and unique product solutions, approach, and offering capabilities. There is a latent need for such near real-time multi-dimensional data mapping using AI/ML modules in marketing and PredictiVu’s perfect blend of concepts, experience in delivering BI insights and outcome-driven approach makes them extremely suited to lead India’s next level data interpretation need.”

PredictiVu’s dashboard is attached to 75,000 retail touchpoints with a footprint in 150+ Indian cities that continues adding more than two million unique consumer data points every month. Moving ahead, the startup strives to expand the focus and deliver near-real-time BI insights on India’s retail market which is projected to reach $1.3 trillion by 2024.

PredictiVu seems to have built an interesting platform offering innovative solutions. I’m sure the company will continue to reach new heights of success in the time to come. My best wishes to the team of PredictiVu.

Shishir Gupta, Founder and CEO, StartupLanes

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